It’s Clear: Apps are Winning the Smartphone Engagement War
Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when...
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Life in Shutter Speed: Zooming in on Hyperlapse
Time flies when you’re having fun … It’s been just over two weeks since Instagram introduced the new Hyperlapse app to the digital world, and now brands, agencies and even celebrities are already...
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AdColony Partner Spotlight: CrossInstall
One of the companies helping advertisers reach into the continually expanding world of mobile is CrossInstall, one of AdColony’s premier performance advertising partners. The San Francisco-based team...
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A Conversation Starter on Fraud & Safety in Mobile
A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent...
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Publisher Spotlight: Jump Ramp Games
Promotions and rewards on mobile had fallen into a rut. Expectations were low. The user experience was poor, the trade-off for users wasn’t worth it. Fortunately, Alex Betancur and Tony Vartarian...
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Ghosts in the Machines — Mobile Fraud and the Rise of Bots
AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase...
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Mobile Monday: Cybersecurity Alliances & Sketchy Android Updates
Given recent goings on in Europe and in the US Congress, it’s no surprise security is on the minds of users and companies across the mobile industry of late. Users are actively choosing devices and...
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Mobile Monday: A Mobile Monetization Explosion
Monetization is the bread and butter of the mobile industry, and the latest phones from Samsung, Google, and Apple have hit monetization records — Good news for mobile publishers and advertisers alike....
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Mobile Monday: Mobile Gaming’s Growth & SprinT-Mobile
It goes without saying that mobile gaming isn’t going anywhere, but the latest round of numbers from market research firm NewZoo are in and it’s not just staying, it’s going to continue growing, taking...
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Mobile Monday: It’s E3 Week
While one of the largest mobile events (WWDC) wrapped up last week, the largest annual conference for the gaming in mobile, console, and PC begins tomorrow. The Electronic Entertainment Expo (E3) will...
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Mobile Monday: 5G Networks & iPhone Medicine
The march of technology continues! This week, we’re looking at next-gen connectivity and maybe the future of medicine. As LTE penetration reaches more users than ever, mobile networks continue to...
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Mobile Monday: Consumer Focused Brand Apps — Less is More?
How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week...
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Mobile Monday: Mobile Video’s Growth & Pokémon’s Second Mobile Anniversary
It’s been two years since Niantic let users capture Pokémon on their mobile devices, and mobile video has been growing continuously over the past several years but seems to have stabilized a bit...
View ArticleSmartphone Users & Reinstall Rate
It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a...
View ArticleBalloons on the Bund: AdColony & Cocos at ChinaJoy
During ChinaJoy in Shanghai, China, earlier this month, AdColony and Cocos brought together developers and mobile industry leaders from across China and beyond for a cocktail party at the top of Hotel...
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Mobile Monday: Apple’s Next Event & AdColony Supernova Summit
It’s that time of year again. Apple announced the announcement date for their annual iPhone (and more) reveal, with a little extra this time. We’ll take a quick dive before giving a brief preview of...
View ArticleShopaholics & App Usage
Online shopping has become the norm when it comes to consumers getting access to the products they want and need. Sometimes, however, this shopping can go from an occasional passtime to a weekly or...
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Mobile Monday: User-Initiated Video’s Purchase Intent and Apple Devices
User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education...
View ArticleMobile Monday: Facebook’s Bad Week & UK Mobile Viewability
This Mobile Monday we’re taking a look at Instagram’s potential illicit drug problem and how it impacts brand safety. Don’t forget Facebook’s compromised security. Also on the docket this week is the...
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Mobile Monday: Mobile Native Ad Spend & MMA Forum Indonesia Details!
If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend...
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